What role does an insurance broker play?

An insurance broker serves as an intermediary between clients and insurance companies, primarily helping clients select the insurance policies that best meet their individual needs. Unlike agents who typically represent a single insurance company, brokers are independent and can offer a range of policy options from various insurers. This independence allows brokers to assess clients’ specific situations, understand their risk exposures, and provide tailored recommendations based on the available products in the marketplace. Their role is focused on advocating for the client's best interests, ensuring that they receive appropriate coverage at competitive rates.

The nature of their work emphasizes personalized service and informed decision-making, which is central to fulfilling the clients' insurance needs effectively.